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Big is beautiful: Think like a mass marketer, not a startup
Startups may be nimble and free to take risks, but that’s because they have to be. There are far more benefits to having the resources of a big brand.
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3 questions I wish I'd asked as a junior marketer
Effectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
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Expanded marketing teams, consistent ads, shop price inflation: 5 interesting stats to start your week
Nearly half of businesses plan to expand their marketing teams this year.
Over two in five (41%) businesses intend to expand their internal marketing teams in 2024, despite persisting economic uncertainty. Digital marketing agency Impression surveyed 1,000 marketing professionals and almost three-quarters (73%) of them expect their businesses to grow this year.
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Why TikTok went into 'professional mode' to win B2B hearts
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
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7 steps to effective lead management
Lead management isn't a totally new idea, especially in the demand gen world. But, as your business grows and scales, you'll need to make sure everyone understands what it is so they can follow the process you've built.
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