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Report: Artificial Intelligence Grows in Importance to Email Marketers

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Ascend2 recently published its “Email Marketing: Strategies, Tactics Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful."...

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