Metaverse Marketing: Five Issues for Brands to Consider
Here are several issues marketers should keep in mind while testing out the metaverse, according to a piece in Multichannel Merchant, from balancing between branding and performance campaigns to developing new metrics to building secure experiences.
–BtoB Solution Journal News - Chief Marketer
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YouTube Shorts Algorithm Explained In Q&A Format
YouTube demystifies the Shorts algorithm in a QA video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some information about how YouTubes recommendation algorithm works for long-form videos, but we know little about the Shorts algorithm.
–BtoB Solution Journal News - B2B Marketing Zone
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Adapting Your Best Content To Build Trust With Social Media
B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.
–BtoB Solution Journal News - MarketingProfs
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7 Tips to Elevate Your Digital Marketing Career While Working Full Time
Youre working full time, but you have the itch to do more. You want to grow and evolve your career, but you dont have the time or energy to commit to another full-time job.
–BtoB Solution Journal News - B2B News Network
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Marketing bodies react as government commits to new digital legislation
ISBA and the Data and Marketing Association (DMA) are calling on the government to “listen carefully to businesses” and provide urgent clarity on the digital competition and data protection reforms announced during yesterday’s Queen’s Speech (10 May). Delivered by Prince Charles in the Queen’s absence, the speech confirmed government plans to create new competition rules for digital markets and the largest digital firms, in an attempt to address the dominance of the likes of Facebook and Google. Earlier this month, after...
–BtoB Solution Journal News - MarketingWeek
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