Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to need a view of the bigger picture...

Often when marketers talk about effectiveness they talk about brand perception, leads, outcomes, conversions, pipelines, or other commercial KPIs. Maybe campaign goals, business outcomes, even return on investment; although ROI is really a measure of efficiency not effectiveness...

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. Qualtrics XM Institute recently published its “2022 State of CX Management” report, and statistics suggested that 46% of respondents make CX a significant priority, while 23% consider it to be a critical priority...

As the world grappled with a lot of unexpected changes, 2021 was a year of fast development across all industries. It was also a year of new trends for businesses; some of those trends were successful enough to make way to 2022. Business owners and entrepreneurs can rely on these trends to help them guide their way to success and profitability. Boost your position with PPC ads Pay-per-click (PPC) marketing has been one of the most effective growth strategies for years, and that hasn’t changed in 2022...

The upcoming few months are typically the busiest for small business owners. The time to start preparing for this period is now. To avoid feeling overwhelmed by the extent of work necessary to create a profitable end to the year, be strategic with your planning by reflecting on years past. Identify any wins or challenges that contributed to your company’s previoussuccesses, andlearn how to imitate it moving forward...