Here are several issues marketers should keep in mind while testing out the metaverse, according to a piece in Multichannel Merchant, from balancing between branding and performance campaigns to developing new metrics to building secure experiences.

YouTube demystifies the Shorts algorithm in a QA video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some information about how YouTubes recommendation algorithm works for long-form videos, but we know little about the Shorts algorithm.

B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.

Youre working full time, but you have the itch to do more. You want to grow and evolve your career, but you dont have the time or energy to commit to another full-time job.

ISBA and the Data and Marketing Association (DMA) are calling on the government to “listen carefully to businesses” and provide urgent clarity on the digital competition and data protection reforms announced during yesterday’s Queen’s Speech (10 May). Delivered by Prince Charles in the Queen’s absence, the speech confirmed government plans to create new competition rules for digital markets and the largest digital firms, in an attempt to address the dominance of the likes of Facebook and Google. Earlier this month, after...