Lead management isn't a totally new idea, especially in the demand gen world. But, as your business grows and scales, you'll need to make sure everyone understands what it is so they can follow the process you've built.

Co-Founder, Influ2 Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if theyre judged by different metrics. And its a sign that something is terribly broken.

Marketing teams in multiple locations across the country or across global markets? Multiple brands and marketing channels? Multiple partners and networks in multiple geographies?

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing is a very fast-paced and ever-changing industry. Things constantly change and consumers are always looking for different things for what they want to see online, what they want from businesses and how they use their social media on a day-to-day basis.