Marketing is a very fast-paced and ever-changing industry. Things constantly change and consumers are always looking for different things for what they want to see online, what they want from businesses and how they use their social media on a day-to-day basis.

Over the past few years, account-based marketing (ABM) has beena pivotal strategy for B2B marketers,and for good reason.ABMflipped the funnel upside down and forever changed B2B marketingby focusing B2B marketers on the accounts that are mostly likely to buy.

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that thatand it's something marketing and sales leaders can no longer afford to ignore.

Online casinos are now a top entertainment choice for adults around the world. The industry is estimated to be worth more than $57 billion US dollars and ispredicted to growto $153 billion dollars by the end of the decade.

2021 was a record year for digital advertising. Why was that so? What were (and are) the main drivers of the digital advertising boom? The boom is more complex than the usual explanations for it, and it's essential to keep an eye on where your business is heading long term, not just a single year. Nobody can say with 100% certainty what the future inventory will look like; but, as an industry professional, I can highlight some possibilities.