Startups may be nimble and free to take risks, but that’s because they have to be. There are far more benefits to having the resources of a big brand.

Effectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.

Nearly half of businesses plan to expand their marketing teams this year. Over two in five (41%) businesses intend to expand their internal marketing teams in 2024, despite persisting economic uncertainty. Digital marketing agency Impression surveyed 1,000 marketing professionals and almost three-quarters (73%) of them expect their businesses to grow this year.

A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.

Lead management isn't a totally new idea, especially in the demand gen world. But, as your business grows and scales, you'll need to make sure everyone understands what it is so they can follow the process you've built.