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7 Benefits Of The New Product Development Process For Businesses

In the cutthroat world of business, those who survive the test of time are the ones with the good sense to innovate. In the words of Steve Jobs, “The people who are crazy enough to think they can change the world are the ones who do.” In effect, becoming stagnant is the enemy of a successful business. (1) However, new ideas, products, and systems need proper screening before implementation. Without this, your new idea can cost you, both financially and reputationally. This is where the new product development process comes in, and here, we look at how it can benefit your business...

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