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Ad Viewability - Everything You Need To Know

Running campaigns or promoting brand awareness involves a need for ad viewability. In addition, the recent global pandemic of COVID-19 has pushed more businesses towards a more permanent digital footprint, prioritizing and measuring viewable ad rates. If ads are not seen by your ideal audience on a specific channel, you should not be devoting budget ad spend to it. That would be a waste of resources, and you need your spending to bring in results. But – how do you know if the viewability rates are accurate?...

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