BtoB News Stories

ISBA and the Data and Marketing Association (DMA) are calling on the government to “listen carefully to businesses” and provide urgent clarity on the digital competition and data protection reforms announced during yesterday’s Queen’s Speech (10 May). Delivered by Prince Charles in the Queen’s absence, the speech confirmed government plans to create new competition rules for digital markets and the largest digital firms, in an attempt to address the dominance of the likes of Facebook and Google. Earlier this month, after...

With its attention-grabbing colours and brand-building capabilities, Sainsbury’s ‘Noodle Soup’ has ranked as the most creatively effective magazine ad of February in terms of public response, according to Kantar’s ‘The Works’ study. As well as being an example of how to create effective and efficient magazine advertising that resonates with the public, it also demonstrates how to support positive behavioural change in a way that appeals widely among consumers, the data suggests...

The Business 2 Business market is booming and slowly becoming a lucrative investment opportunity for business owners and individual stock-pickers alike. The B2B market has grown from $1 trillion dollars in 2012 to $11 trillion dollars today, and the market is poised to generate revenue of roughly $18.57 trillion by the end of 2026. There are many factors that have contributed to this growth. Let’s take a look at why investing in the B2B market is a smart idea. The B2B market is said to be growing faster than the B2C (Business to...

Marketers from ethnically diverse backgrounds earn less than their white peers at every level of seniority, according to exclusive data from the 2022 Marketing Week Career and Salary Survey. Our analysis finds marketers from ethnic minorities working on a full-time basis are paid, on average, 23.7% less than their white counterparts. The responses of 4,463 marketers reveal the mean salary for a white marketer is £56,600. Some 75.3% of the Career and Salary Survey respondents identify as white, representing most respondents...

The fact brands are waking up to the power of data will not come as a surprise to most marketers, who have seen the analytical side of their role rise in importance over the past couple of years. While the need for businesses to get to grips with data was prevalent pre-Covid, the pandemic has ramped up the desire to get closer to customers, serving them in real time with new products and services designed for the post-crisis reality. Exclusive data from Marketing Week’s 2022 Career and Salary Survey reveals demand for data talent has...